Not sure what's right for you? There are so many choices to make in this world, it's easy to be overcome with option paralysis. Relax. Here, let me give you this unsolicited massage and put all of your worries to rest.
Let's talk about trust.
Signing up for a newsletter can be scary. But if you decide to make the leap, I trust that you can trust me with your email. This is an extension I take dead seriously. Your information is confidential. I’m not going to give it out to anybody, which should go without saying. But seeing as how we seem to be taking gigantic leaps backwards these days, I suppose it needs to be said.
Let's talk about Boundaries.
You’ll notice the difference between the newsletter emails and the blog posts on the site vary by a good measure. That is because the two have very different goals.
The blog describes the experience of writing a book, the people encountered along the way and grotesque journey of bringing that book to market. We all have an idea of what marketing means and, largely, it’s not a flattering one. The blog will appropriately mirror and amplify that ridiculousness to an obscene degree. Things you can expect from the blog:
• shameless braggadocio
• cutting cynicism
• gut wrenching narcissism
• cold honesty
• grotesque self deprecation
• cartoonish parody
• non-partisan mudslinging
• dirty, nasty fun
The newsletter, on the other hand, is all business. In the inimitable words of Corky St. Clair, I’m not interested in presenting a stinky product. Luck Favors the Prepared will be a “beautifully wrapped, glossy, sweet smelling show.”
Inherent to this resolve includes a gauntlet checklist that is more tangled than a pair of headphones you’ve carried in a pocket for a week. There is a mountain of garbage to distill into a nutritious, attractive and zesty five-course meal delivered with lockstep clockwork. Such a procession demands an uncluttered format and a clear outline but without being a droll recitation of pulp. Otherwise, what’s the point? Things you can expect from the newsletter.
• the how-to's of designing, self-publication and marketing a book nobody cares about
• promotion codes for discounts on Luck Favors the Prepared paperback and ebook
• preorder announcements
• exclusive invitations and RSVP's to events
• straight up giveaways available only to newsletter recipients
• dance videos
I've added this picture of hands holding dirt and a sapling as a testament to futility (growing trees in your hands is not possible) and as a symbol of how I am looking forward to sharing this book with you. These stories are very personal to me. I’ve worked long and hard to hammer them into shape. There are a lot of people who have either helped immensely during this project or have promised hours of devoted and free labor to help this little book take flight. I owe them all more than I can say.
Thank you, and enjoy.